Quick answer
When customers ask ChatGPT for recommendations, ChatGPT search can look up the web and cite sources. Businesses with crawlable websites, clear service descriptions, consistent details across the internet and genuine reviews give these tools better material to work with. No one can guarantee a mention.
Customers are asking AI, not just searching
Instead of typing 'website developer Hisar' into Google, some people now ask an assistant: 'Who makes affordable websites in Hisar?' or 'Good dental clinic near Model Town Hisar?'. The assistant reads information from the web and summarises it.
Where ChatGPT gets its information
ChatGPT search looks up current information on the web and shows links to its sources. OpenAI uses a crawler called OAI-SearchBot to find pages for ChatGPT search, so websites that block it in their robots.txt file are less likely to appear. It also relies on search providers and public listings.
This means the basics of good SEO — an accessible website, clear content and consistent business details — matter for AI search too.
Practical steps for your business
You can improve how well AI tools understand your business:
- Allow search crawlers, including OAI-SearchBot, in your robots.txt.
- Write clear pages that say what you do, where (e.g. Hisar, Haryana), for whom and at what price.
- Add structured data (schema) with your business name, location, services and contact details.
- Answer common customer questions on an FAQ page in plain language.
- Keep your name, address and phone identical on your website, Google Business Profile and social media.
- Collect genuine reviews and mentions from real customers and local directories.
What AI search cannot promise
AI assistants decide their own answers, and those answers can change from day to day and person to person. Be cautious of anyone selling 'guaranteed ChatGPT ranking'. The honest goal is to be accurate, accessible and clearly described — which improves your chances over time.
How to see if AI tools send you visitors
Links from ChatGPT often include 'utm_source=chatgpt.com', and analytics tools can show visits referred from chatgpt.com, perplexity.ai or gemini.google.com. Tracking these visits shows whether AI search is bringing real customers.