Quick answer
Retailers can start selling online in steps: a WhatsApp Business catalogue, then a catalogue website with WhatsApp enquiries, then a full online store with UPI payments. Plan for gateway fees, delivery, photography and time to manage orders — not just the website price.
Step 1: WhatsApp Business catalogue
The cheapest start. List your products inside WhatsApp Business with prices and photos. Good for testing whether customers will order without visiting.
Step 2: Catalogue website with WhatsApp enquiry
A website with categories and product pages where every product has an 'Enquire on WhatsApp' button. Customers browse properly; you still close the sale on chat and collect payment by UPI. This suits saree, suit, furniture and electronics showrooms very well.
Step 3: Full online store
When orders grow, a proper store saves time: cart, checkout, online payment, order management, invoices and shipping integration. With Mehta IT Solutions, e-commerce websites start at ₹24,999.
Costs to plan beyond the website
Budget for these ongoing costs:
- Payment gateway fee — a small percentage per online payment.
- Delivery — your own staff locally, or courier charges for other cities.
- Domain and hosting renewal every year.
- Product photography and descriptions.
- Time to pack orders, reply to customers and update stock.
Marketplace or your own store?
Marketplaces bring ready traffic but charge commissions and own the customer relationship. Your own store builds repeat customers and your brand. Many retailers use both: marketplaces for reach, their own store for loyal customers and WhatsApp marketing.